Launch case studies
GrowthMatrix is a creator-led influencer marketing agency for AI and tech brands. These are real launches we amplified on X and LinkedIn, with the public numbers from each original post so you can check them yourself.
Cartesia
Sonic founder launch and Sonic-3.6.
7M views on the founder post.
Natura Umana
150+ creators, one coordinated wave.
5M+ campaign impressions.
Durable
A bigger stage for a bold launch.
3.6M views.
Tavus
Phoenix-3 and Phoenix-4 model launches.
2M views on Phoenix-4.
H Company
Runner H at CES 2025 and the public beta.
867.5K views on launch day.
JovidaAI
A lean one-day push from a 73-follower account.
105.6K views.
Natura tinyNature
70 creators, one quote repost wave.
1.67M views.
Simular
A Mac AI agent shown in real use.
544K views.
Project Mirage (Aina)
A CES reveal that started a conversation.
230.6K views.
webAI
Winter Release and YOLO26-MLX.
235K combined views.
ReadKidz
Product Hunt launch.
#3 Product of the Day.What the numbers mean
- Views: how many times a post was seen on X.
- Quotes: someone shared the post with their own comment, putting it in front of their audience.
- Bookmarks: someone saved the post to come back to, a strong sign of intent.
- Multiple of following: views divided by the account's followers. It shows how far a launch travelled beyond the people who already follow the account. JovidaAI's launch reached about 1,400 times its following.
Case study numbers at a glance
| Client | Launch | Creators | Result |
|---|---|---|---|
| Cartesia | Sonic-3.5 and Ink-2 | Founder launch amplification | 7.1M views |
| Natura Umana | AI voice launch | 150+ | 5.44M views |
| Durable | Launch | Launch amplification | 3.6M views |
| Tavus | Phoenix-3 and Phoenix-4 | Threads and quote reposts | 2.67M combined views |
| Natura tinyNature | tinyNature | 70 | 1.67M views |
| H Company | Runner H public beta | 30+ | 868K views |
| Simular | macOS agent | 40 | 544K views |
| Project Mirage (Aina) | CES reveal | 35 | 230.6K views |
| webAI | Winter Release and YOLO26-MLX | 20+ | 235K combined views |
| JovidaAI | Launch from a new account | 14 | 105.6K views |
| ReadKidz | Product Hunt | Creator posts and threads | #3 Product of the Day |
Public counts as of 10 October 2026.