Simular: an AI agent for your Mac, shown in real use
Simular launched its macOS AI agent on X on 25 April 2025. GrowthMatrix ran a 40-creator campaign built on native demo clips and quote reposts, so people saw the agent working instead of reading about it. The launch post reached 544K views, 100 quotes and 835 bookmarks.
Key takeaways
- 40 creators showed Simular's Mac agent working with native demo clips.
- The launch post reached 544K views and 835 bookmarks.
- Demos explain a computer-use agent better than any announcement.
At a glance
- Client: Simular (simular.ai)
- Category: Computer-use AI agents
- Launch: Simular for macOS, 25 April 2025, X
- Creators: 40
- Formats: Native demo clips and quote reposts
- Result: 544K views, 100 quotes, 835 bookmarks
The launch
Simular calls itself "The Autonomous Computer Company." The launch introduced "the first AI agent that browses the Internet 'with' you, right on your Mac": it acts locally on macOS, works alongside you, and you can take over at any time.
What we ran
A computer-use agent is hard to explain in a sentence and easy to understand in a short clip. GrowthMatrix matched 40 creators, and they posted native demo clips of Simular doing real tasks, plus quote reposts of the launch post. The co-pilot story, you and the agent browsing together, carried the campaign.
Results
| Post | Date | Views | Likes | Reposts | Replies | Quotes | Bookmarks |
|---|---|---|---|---|---|---|---|
| Launch post | 25 Apr 2025 | 544K | 624 | 87 | 80 | 100 | 835 |
How to read these numbers
Bookmarks (835) are higher than likes (624). For a tool launch that's a strong signal: people saved it to install later. 544K views is about 58 times the account's follower count today.
When this approach fits your launch
- Your product is an agent or tool that is easiest to understand when people see it working.
- You want developers and power users to save it and try it.
More on launching AI agents: AI agent launches on X.
FAQ
How many creators did Simular's launch use?
40 creators, with native demo clips and quote reposts.
How many views did Simular's launch get?
The launch post reached 544K views (public count as of 10 October 2026).
Why use demo videos for an AI agent launch?
People trust what they can see. A short clip of the agent doing a real task explains it faster than a description.