Product launch agency for AI and tech products
A product launch has one day to get noticed. Most launches end the same way: the team posts, their followers see it, a few friends repost it, and by lunch it has stopped moving. Our job as a product launch agency is to make launch day travel far past your own audience.
We do that with creators your buyers already follow on X and LinkedIn, posting around your launch on the same day. Every post is public, so you can check our numbers: Cartesia's founder launch reached 7.13M views, Natura Umana's 5.44M and Durable's 3.6M.
Plan your launchProduct launches we've run
Launch days that travelled far past their own audience
Creators behind the founder's own launch post on release day.
Read the case study →Launch day built to feel everywhere at once, across X and LinkedIn.
Read the case study →30+ creators quote-posted the founder's launch on day one.
Read the case study →Creator traffic and multilingual threads on X, all launch week.
Read the case study →Our product launch services
- Launch strategy and timing. The day, the hour, the one action you want people to take, and the launch post itself.
- Creator matching. Creators picked by who follows them, not by follower count. You approve the list and can swap names.
- A launch-day wave on X. Quote posts, threads and demo clips in the first hours after your launch post, when they count most.
- LinkedIn launch posts from founders and operators your business buyers follow, the same week.
- Product Hunt launch support with creator traffic and threads. ReadKidz finished #3 Product of the Day.
- Model, funding and feature launches. See AI model launches and how to announce a funding round on X.
- A report you can check. A link to every public post, views against your following, bookmarks, quotes, and sign-ups from tracked links.
You approve every post, creators write in their own words, and paid posts carry the platform's paid partnership label. Every X campaign has an agreed impressions floor. If the wave falls short, we add creators at no extra cost until it clears.
Product launches we've run
| Brand | Launch | What we ran | Result |
|---|---|---|---|
| Cartesia | Sonic-3.5 and Ink-2, founder post | Founder launch amplification | 7.13M views, about 340 times the founder's following |
| Natura Umana | AI voice launch | 150+ creators on X and LinkedIn | 5.44M views, 5M+ campaign impressions |
| Durable | AI business builder launch | CEO launch post amplification | 3.6M views, 9,596 bookmarks |
| Tavus | Phoenix-4 model | Creator threads and quote posts | 2.09M views |
| Mirelo | SFX 2.0 model | Creator quote posts | 1.89M views, 4,317 bookmarks |
| Natura | tinyNature | 70 creators, one launch-day wave | 1.67M views |
| Hyperknow | AI professor, founder post | 30+ creators | 1.39M views, about 1,230 times the founder's following |
| H Company | Runner H public beta | 30+ creators | 867K views on launch day |
| Simular | Mac AI agent | 40 creators, demo clips | 544K views |
| ReadKidz | Product Hunt launch | Creator traffic and multilingual threads | #3 Product of the Day, #4 Product of the Week |
Public counts on each launch post. Open any case study to see the original posts.
How a product launch runs with us
A launch with GrowthMatrix, in one picture
From brief to launch day
- 1ScopeYour goal, your buyer and your launch date.
- 2PlanThe day, the hour and the launch post.
- 3CreatorsPicked by who follows them. You approve.
- 4ApproveYou see every post before it goes live.
- 5LaunchX in the first hours, LinkedIn that week.
1. Scope. A 30-minute call on your goal, your buyer, your launch date and what counts as a win. You get a clear scope and a quote the same day.
2. Plan the launch. We agree the launch post, the account it comes from, the hour, and the one thing you want people to do.
3. Build the creator list. Creators your buyers already follow, chosen by the people in their audience. You approve the list.
4. Brief and approve. Each creator gets one real use case and posts in their own voice. Nothing goes live without your sign-off.
5. Launch day. Creator posts land in the first hours after your launch post. LinkedIn posts follow the same week for business buyers.
6. Report. Every public post with its numbers, and what it did for sign-ups. Then we plan the next launch, if there is one.
Book three to four weeks before launch day. A smaller push can run in about a week if the product and the launch post are ready.
Product launch agency, PR firm or launch video studio?
"Product launch agency" covers very different firms. Here is what each one does, so you hire the right one.
| Who you hire | What you get | Hire them when |
|---|---|---|
| Creator launch agency (GrowthMatrix) | Reach on launch day through creators your buyers follow on X and LinkedIn | The product is ready to try and you need people to see it |
| PR firm | Press coverage and media relations | A story is big enough for journalists, like a large raise |
| Launch video studio | A launch film or product demo video | You need the asset the launch post is built around |
| Brand or go-to-market agency | Positioning, naming, identity and a launch plan | You don't yet know how to describe the product or who it is for |
We often work alongside a PR firm or a video studio, and we'll tell you if you need one. For a side-by-side of agencies, see our list of the best product launch agencies for AI startups.
Who we launch for
- AI startups launching a first product, often from a founder account with a small following.
- Model and API releases that need builders to try them on day one.
- SaaS and B2B launches that need users and budget holders. See SaaS and B2B influencer marketing.
- Funding announcements and big feature launches that should reach customers, not only investors.
- Devices and hardware with a waitlist or pre-order to fill.
- Product Hunt launches that need traffic and conversation from X.
How to choose a product launch agency
- Ask for public proof. Links to real launch posts you can open, not dashboard screenshots.
- Ask what they run on launch day. Some agencies run long campaigns. A launch needs most of its reach in the first hours.
- Ask who picks the creators. You should see the list before launch day and be able to swap names.
- Ask what is guaranteed. Views on your launch post, impressions across every post, and over what time.
- Ask how they report. You want every public post and what it did for sign-ups, not only a total.
What a product launch costs
Every launch is scoped to its goal: the size of the push, the platforms and how many creators it needs. You get a quote the same day as your call. Our guide to what an influencer launch costs explains what sets the price.
Frequently asked questions
What does a product launch agency do for an AI startup?
It plans and runs your launch so it reaches people beyond your own followers. GrowthMatrix focuses on launch day: creators your buyers already follow posting around your launch on X and LinkedIn, with every post approved by you.
How far ahead should we hire a product launch agency?
Three to four weeks before launch day is ideal. That leaves time to pick creators, approve the list and brief everyone. A smaller push can run in about a week if the product and the launch post are ready.
Is a product launch agency the same as a brand launch agency or a PR firm?
Not quite. A brand launch agency usually builds the brand itself: name, identity and website. A PR firm gets press coverage. We get the launch in front of buyers on launch day through creators, and we work alongside both.
Do you work with startups launching a new product?
Yes. JovidaAI launched from an account with 73 followers and reached 105.6K views. Hyperknow's founder account had 1,133 followers and its launch post reached 1.39M views.
Can you help with a Product Hunt launch?
Yes. We support Product Hunt launches with creator traffic, quote posts and threads on X. ReadKidz finished #3 Product of the Day and #4 Product of the Week.
How do you measure a product launch?
Views against your own following, bookmarks and quote posts, and sign-ups or demo requests from tracked links. Every X campaign has an agreed impressions floor, and if a wave falls short we add creators at no extra cost.