SaaS and B2B influencer marketing agency

Who we work with

• SaaS startups launching a first product or coming out of beta, who need people to hear about it on day one.
• Growing SaaS companies shipping a big feature, often a new AI feature, who need existing users and new buyers to notice.
• B2B and enterprise software teams who need two audiences at once: the people who use the product and the people who sign off on it.
• Small and mid-size SaaS teams who want one focused push around a launch, not a long retainer.
• Developer tools and APIs. These get developer creators and a demo-first plan. See developer tool launches on X.

What we run for SaaS and B2B brands

• Launch waves on X. Creators your buyers already follow post about the launch in the first hours, with demos, threads and quote posts.
• LinkedIn founder and operator voices. The people who approve software budgets read LinkedIn at work. We put your launch in their feed through people they trust.
• Feature and AI feature launches. Creators show the new feature doing one real task, so existing users try it and new buyers see a reason to switch.
• Product Hunt launch days. Creator posts that send early support, like ReadKidz's #3 Product of the Day.
• Always-on creator waves for SaaS teams that ship every month.

You approve every post, creators write in their own words, and paid posts carry the paid partnership label. Every campaign on X has an agreed impressions floor. If the wave falls short, we add creators at no extra cost until it clears.

Pick the campaign by your goal

How a SaaS influencer campaign runs

1. Scope the launch. A 30-minute call on your goal, your buyer, your launch date and what counts as a win. You get a clear scope and a quote the same day.

2. Build the creator list. We pick creators by the job titles in their audience, not by follower count. You approve the list and can swap names. More in how to pick tech influencers.

3. Brief with a use case, not a script. Each creator gets one real task to show and the words your buyer uses. They post in their own voice.

4. Approve every post. Nothing goes live without your sign-off.

5. Launch. X posts land in the first hours after your launch post. LinkedIn posts follow the same week, when buyers are at work.

6. Report. A report with a link to every public post, the views, bookmarks and quotes on each, and the sign-ups or demo requests from tracked links.

Plan for at least three weeks before launch day. A focused push can move faster when the product and the launch post are ready.

Influencer ads and paid posts for SaaS

Paid creator posts are ads, and they must say so. On X and LinkedIn that means the paid partnership label on every paid post. We add it to every post we run.

Start with organic creator posts. They show you which creator, which use case and which words your buyers respond to. If you want to put ad spend behind the best one after launch, get the creator's written permission first.

A launch brief template for SaaS creators

Launch: [PRODUCT OR FEATURE] by [COMPANY]
Goes live: [DATE], [TIME AND TIME ZONE]
Try it: [TRIAL, FREE PLAN OR DEMO LINK]

The buyer: [JOB TITLE] at [COMPANY SIZE OR TYPE]
The problem it solves: [ONE SENTENCE IN THE BUYER'S WORDS]

Show one of these from your own work:
1. [A TASK YOUR FOLLOWERS DO EVERY WEEK, DONE WITH THE PRODUCT]
2. [A BEFORE-AND-AFTER: TIME, STEPS OR COST]
3. [THE ONE FEATURE YOU WOULD SHOW A COLLEAGUE]

Say what you liked and what you would change.
Send your draft before [TIME] for approval.
Paid posts carry the platform's paid partnership label.

Or write your full creator brief with our free influencer brief generator.

How to choose a SaaS influencer marketing agency

• Ask for public posts from past SaaS or B2B launches. Links you can open, not screenshots of a dashboard.
• Ask who follows the creators. The right list is full of people with your buyer's job title, not just big accounts.
• Make sure you approve every post and can swap creators before launch day.
• Check that every paid post is labelled. An unlabelled post is a risk to your brand.
• Get the guarantee in writing. What it counts, by when, and what happens if it falls short. We cover this in how to compare X launch agency quotes.

Frequently asked questions

• What does a SaaS influencer marketing agency do?

  It finds creators whose followers are your buyers, briefs them on a real use case, gets your approval on every post, times the posts to your launch and reports what came from them.

• Does influencer marketing work for B2B SaaS?

  Yes, when the creators' followers do the same job as your buyers. Durable's founder launch reached 3.6M views and 9,596 bookmarks with creators behind it, a sign people saved it to use.

• Which platforms do you use for SaaS and B2B?

  X and LinkedIn. X gives launch-day reach with builders and early adopters. LinkedIn reaches the founders and team leads who approve software budgets. Instagram and TikTok are available when a campaign needs consumer reach.

• Do you only work with AI SaaS?

  No. AI and tech are our home turf, and we also work with SaaS, devtools, consumer apps, hardware and fintech.

• What does a SaaS influencer campaign cost?

  Every campaign is scoped to your product, goals and creator mix. Book a 30-minute call and you'll have a quote the same day. Our influencer launch cost guide explains what sets the price.

• Can a small SaaS team work with you?

  Yes. A focused starter push with a hand-picked group of creators fits a single launch. JovidaAI launched from an account with 73 followers and reached 105.6K views with 14 creators in one day.

• How do you measure a B2B influencer campaign?

  Bookmarks and quote posts on launch day, then sign-ups, trial starts and demo requests from tracked links. Our SaaS and B2B influencer marketing guide covers ROI in more detail.