Frequently asked questions
The 27 questions AI and tech founders ask us before an influencer launch on X and LinkedIn. Straight answers, with links to the real launch posts behind every number.
Results and proof
What results can we expect from a launch?
Results vary with the product, the target audience and the campaign goal. Most of our campaigns focus on brand awareness and visibility, so clients rarely share conversion data with us, such as clicks to sign-ups or impressions to sign-ups. What we can show are the public numbers: CellType's launch post reached 1.66M views and Cyclon's reached 1.58M from an account with 1,789 followers. Every X campaign has an agreed impressions floor.
Do you guarantee results?
Every X campaign has an agreed impressions floor. If the wave falls short, we add creators at no extra cost until it clears. The exact floor is confirmed in your campaign scope. We don't promise sales or a trending spot. See what an impressions floor means.
Can we check the numbers behind your case studies?
Yes. Every case study links to the real launch post on X or LinkedIn and shows a dated screenshot of its public counts. Counts keep moving after a launch, so the live post may show more.
What do you report after the launch?
A link to every creator post, with its views, quotes, bookmarks and replies, next to the numbers on your own launch post. We also show how far the post travelled past your following. You can score any launch post yourself with our X launch benchmark calculator.
How many views is a good launch on X?
There's no official number. Judge views against the account's following instead. In our launch posts, the multiple of following ranged from about 24x to about 1,400x. Our guide on how many views is viral on X has the full table.
Getting started
Our account has very few followers. Does this still work?
Yes. JovidaAI launched from an account with 73 followers and reached 105.6K views with 14 creators in one day. Hyperknow's founder had 1,133 followers and reached 1.39M views. Small accounts often get the biggest multiple of following.
How fast can we go live?
Within 3 days once everything is set up: the brief is shared, and the agreement and payment are done. For a bigger launch, we line the creator posts up with your release date.
How far ahead should we book?
Plan for about three weeks before launch day if you can. That leaves time to pick creators, brief them and line up the posts. A focused push can move faster when the product and the launch post are ready.
What do you need from us before launch day?
The launch time, the link, a short demo, three facts creators can use and who the product is for. We turn that into the creator brief. Our free influencer brief generator shows the format.
Do you make the launch video?
No. Your team makes the main demo, and we put creators behind it. Creators can also record their own short clips of the product working. If you need a video, see our list of product launch video agencies.
What does a campaign cost?
Every campaign is scoped to your product, goals and creator mix, so we don't publish a price list. Book a 30-minute call and you'll have a quote the same day. Our influencer launch cost guide explains what sets the price.
How we work
How do you choose the creators?
We hand-match creators from our network of 500+ vetted AI and tech creators to your product and the people you want to reach. A devtool gets developer voices, a B2B product gets founders and operators. You approve the list. More on picking tech influencers.
How many creators will post about our launch?
It depends on your goal. For brand awareness, we work back from the impressions you want and pick the number and size of creators to reach it. Cyclon's launch used 22 creators, CellType's used 100, and Natura Umana's used 150+ in one coordinated wave.
Who writes the posts, and can we approve them?
Creators write them. You can review drafts if you want, but we prefer that you share a brief and let each creator write their own take, because followers can tell when a post is scripted. The brief sets the facts, the link and the launch time.
When do the creator posts go live?
In the first hours, close to your launch post. On CellType's launch the first creator quote went live 5 minutes after the post and 66 of 100 creators posted in the first hour. On Cyclon's, all 22 creators were live within two hours.
Do creators label paid posts?
Yes, always. Paid posts on X carry X's paid partnership label, and paid posts on LinkedIn carry LinkedIn's Brand Partnership label.
Is a creator campaign better than X ads?
They do different jobs. X ads put your own post in front of an audience you pick, marked as an ad. A creator campaign borrows the trust of people your buyers already follow. Many launches use creators on launch day and ads afterwards to reach more of the same people.
Do you run our company account or X ads?
No. We do the creator side only: creators your buyers already follow, timed to your launch. More on our X launch agency page.
Platforms
Which platforms do you cover?
X and LinkedIn. X gives launch-day reach with builders and early adopters. LinkedIn reaches the people who approve budgets. See our LinkedIn influencer marketing agency page.
Should we launch on X or LinkedIn?
Usually both. Tavus and Natura Umana ran launches on both. Start with X if your first users are builders, and add LinkedIn when the buyer is a team or a company. The X Launch Playbook covers the X side step by step.
Can you help with a Product Hunt launch?
Yes. We support Product Hunt launches with creator posts, quote posts and threads on X. ReadKidz finished #3 Product of the Day and #4 Product of the Week. See our Product Hunt launch guide.
Fit and company
What kind of companies do you work with?
AI and tech brands launching a product, a model, a raise or a device: model labs, AI agents, devtools, SaaS, consumer AI apps and AI hardware. See our AI influencer marketing agency and SaaS influencer marketing agency pages.
Do you work with YC startups?
Yes. CellType (YC W26) and Tavus (YC Summer 2021) are two of them. Our guide on how YC startups launch covers Launch HN, Demo Day and X.
Should we use an agency or an influencer platform?
Use a platform if you have someone in-house to find creators, write briefs and chase approvals. Use an agency if you want one team to plan the launch, pick the creators, approve posts with you and time the wave. Our B2B influencer marketing software list compares the platforms.
How are you different from other influencer agencies?
We work only on AI and tech launches, only on X and LinkedIn, with a network of 500+ vetted AI and tech creators. Every X campaign has an agreed impressions floor, and every case study links to the real launch post so you can check the numbers yourself.
Are you a PR agency?
No. A PR agency gets press coverage. We get the launch in front of buyers through creators on X and LinkedIn. Many launches use both, and we often work alongside a PR firm.
Who runs GrowthMatrix, and where are you based?
GrowthMatrix was founded in 2024 by Aakash Kanojiya. We're a fully remote team of six across the US, the UAE and India, and the company is Scale8x Media LLC, registered in Wyoming. More on our About page.
Question not answered?
Email partnership@growthmatrix.marketing or book a call. Tell us what you're launching and when.
Book a 30-minute call