Best B2B influencer marketing platforms and software (2026)
The best B2B influencer marketing platforms and software in 2026 are Limelight, Passionfroot, Favikon, Thinkers360, Paved and Modash. Limelight is built only for B2B creator partnerships. Passionfroot suits tech and AI teams on LinkedIn, X and YouTube, and Favikon is the lowest-cost way to find and vet B2B creators. Thinkers360 suits enterprise thought-leader programs, Paved covers newsletter sponsorships, and Modash is a general discovery tool. Software fits teams that run creators in-house every month. For a launch on one date, an agency is usually the better choice, and we explain why below.
This list is published by GrowthMatrix, an agency. We do not sell software, so we are not ranked in the list. Every tool is described using only what it publishes on its own website, checked on 10 November 2026.
Looking for someone to run it for you? See our list of the best B2B influencer marketing agencies.
How we picked them
We only listed tools that a B2B or tech team can use to work with creators, then looked at five things on each vendor's own website:
- B2B focus: is the tool built for B2B and tech buyers, or mostly for consumer brands?
- Channels: does it cover where B2B buyers spend time, such as LinkedIn, X, YouTube and newsletters?
- What it does: finding creators, outreach, briefs, payments and reporting.
- Clear pricing: does it publish a price?
- Fit: is there a clear type of team it suits best?
We left out one well-known B2B tool whose website did not load when we checked, and large enterprise platforms whose own sites list only consumer industries.
1. Limelight: best for a B2B-only creator platform
Limelight calls itself a B2B creator partnership platform. Its site covers finding creators with AI matching, outreach, shared briefs, payouts inside the platform and campaign analytics, and says brands can reach 10,000+ thought leaders. It names LinkedIn posts, YouTube videos, newsletters and podcasts. It publishes both prices: 599 dollars a month for the self-serve platform with no minimum term, or a managed service from 4,000 dollars a month with a three-month commitment.
- Best for: B2B SaaS teams that want LinkedIn-led creator sponsorships and have someone in-house to run them.
- Keep in mind: its site does not name X as a channel.
2. Passionfroot: best for tech and AI teams on LinkedIn, X and YouTube
Passionfroot is a creator marketing platform used by B2B marketing and growth teams at tech companies. Its site describes an AI agent that plans the creator mix, shortlists creators and drafts briefs for your approval, with payments and per-post tracking in one place. It shows LinkedIn, X, YouTube, Instagram and TikTok, plus newsletters, and names customers such as Intercom, Figma, Replit and ElevenLabs. It also offers a managed launch service for a small number of tech companies.
- Best for: tech and AI startups that want one tool for creators across LinkedIn, X and YouTube.
- Keep in mind: it does not publish a price for brands. Its creator page says brands pay a 2% transaction fee.
3. Favikon: best low-cost way to find and vet B2B creators
Favikon is a creator discovery and analytics tool with a dedicated B2B product page. It covers prompt-based search, lookalike creators, authenticity checks, a CRM, outreach by LinkedIn message and email, and post tracking. Its B2B page names LinkedIn, X, YouTube and Substack, and the site says it has scored 10M+ creators. It has a free plan, and paid plans start at 199 euros a month.
- Best for: lean B2B SaaS teams that want to build their own creator list and do their own outreach.
- Keep in mind: payments and contracts are marked as coming soon, and there is no managed service.
4. Thinkers360: best for enterprise thought-leader programs
Thinkers360 describes itself as a B2B marketplace for thought leaders and experts. Brands can find opt-in influencers by topic, with profiles, media kits and leaderboards, and it offers content amplification and full campaign management. It names enterprise customers such as Cisco, IBM, Oracle and SAP. Enterprise plans start at 249 dollars a month.
- Best for: enterprise IT and consulting brands that work with analysts and expert voices.
- Keep in mind: its site does not name the social networks its campaigns run on.
5. Paved: best for B2B newsletter sponsorships
Paved is a newsletter ad network, and its site says it works with both B2B and B2C advertisers. You can find newsletters with audience and ad performance data, book and pay for sponsorships, and run pay-per-click ads across its network. It lists 3,000+ newsletters and shows B2B results from Rubrik and Aircall. There is no subscription fee.
- Best for: B2B teams that want leads from newsletter sponsorships, self-serve.
- Keep in mind: it covers email newsletters only, not LinkedIn or X creators.
6. Modash: best general discovery tool at a published price
Modash is an influencer marketing platform with search across 380M+ creator profiles, a CRM, an email inbox, content tracking and creator payouts. Its site names Instagram, TikTok and YouTube and is built around ecommerce and Shopify brands. Plans start at 199 dollars a month, with a 14-day free trial, and it says plainly that it is not an agency.
- Best for: B2B teams whose buyers watch YouTube, such as developer tools with tutorial creators.
- Keep in mind: nothing on its site is aimed at B2B, and it does not name LinkedIn or X.
Quick comparison: B2B influencer and creator marketing software
| Tool | Type | Channels named | Published price | Best for |
|---|---|---|---|---|
| Limelight | B2B creator platform + managed service | LinkedIn, YouTube, newsletters, podcasts | 599 dollars a month, or from 4K managed | B2B-only creator programs |
| Passionfroot | Creator platform for tech teams | LinkedIn, X, YouTube, newsletters | Not published | Tech and AI teams |
| Favikon | Creator discovery and analytics | LinkedIn, X, YouTube, Substack | Free plan, paid from 199 euros a month | Finding and vetting creators |
| Thinkers360 | B2B thought-leader marketplace | Not named | From 249 dollars a month | Enterprise expert programs |
| Paved | Newsletter ad network | Email newsletters | No subscription, pay per click or placement | Newsletter sponsorships |
| Modash | General influencer platform | Instagram, TikTok, YouTube | From 199 dollars a month | YouTube discovery |
| GrowthMatrix | Agency, not software | X, LinkedIn | Quote after a call | Launches on one date |
Prices and details as published on each vendor's own website on 10 November 2026. Creator fees are extra in every case.
Platform or agency: which one do you need?
Every tool on this list still needs a person to run it. Someone has to pick the creators, write the brief, check each post and chase the timing. So the real choice is who does that work.
Software gives you the tools. An agency does the work.
Platform or agency? Pick by the job
- 1Always-on program: platformCreators posting every month, run by someone on your team. Software keeps the list, briefs and payments in one place.
- 2Building your own creator list: platformYou want to search, vet and keep relationships in-house for the long term.
- 3A launch on one date: agencyDozens of creators must post in the same hours. That needs relationships and timing, not a database.
- 4No one in-house to run it: agencyOutreach, briefs, approvals and follow-ups take hours every week. An agency carries that for you.
Many teams end up using both: software for the monthly program, and an agency for the launches that have to land on one day.
When an agency is better than software
GrowthMatrix is an agency, not software, so it is not ranked above. It is a creator-led influencer marketing agency built only for AI and tech brands. We match a launch to a network of 500+ vetted creators on X and LinkedIn, brief them, get your approval on every post and time the posts to your launch window.
That is the job software does not do for you. Each launch below had creators posting around the launch post in the launch window, and each one links to a case study with the public post so you can check the numbers.
| Launch | What it was | Result |
|---|---|---|
| Cartesia | Voice AI model launch on X | 7.13M views on the founder launch post |
| Durable | AI business builder launch | 3.6M views and 9,596 bookmarks |
| CellType (YC W26) | BioSimBench launch | 100 creators, 66 in the first hour, 1.66M views from 2,213 followers |
| Cyclon (YC F26) | AI phone launch | 22 creator quotes within two hours, 1.58M views from 1,789 followers |
| Hyperknow | Founder launch post | 30+ creators, 1.39M views from 1,133 followers |
- Best for: AI, SaaS and developer companies with a launch date and no time to run creators in-house.
- Less suited to: teams that want an always-on monthly program they manage themselves. A platform above fits that better.
How to choose B2B influencer marketing software
- Start with the channel. If your buyers are on LinkedIn and X, check that the tool names those channels on its own site. Many influencer platforms only cover Instagram, TikTok and YouTube.
- Check the creators, not the database size. Search for five creators your buyers already follow. If the tool cannot find them, a bigger number will not help.
- Count the hours. Ask who on your team will run outreach, briefs and approvals each week. If the answer is no one, software alone will sit unused.
- Read the pricing page. Look for the minimum term, transaction fees and what a managed service adds. Creator fees are paid on top.
- Run one small test. Book three to five creators for one campaign before you sign a yearly plan.
New to the topic? Our B2B influencer marketing strategy guide covers how it works before you buy anything.
FAQ
What is the best B2B influencer marketing software?
It depends on the channel and how much you want to do yourself. Limelight is built only for B2B creator partnerships and publishes its price. Passionfroot suits tech and AI teams that work with creators on LinkedIn, X and YouTube. Favikon is the lowest-cost way to find and vet B2B creators, Thinkers360 suits enterprise thought-leader programs, Paved covers newsletter sponsorships, and Modash is a general discovery tool for Instagram, TikTok and YouTube.
What does B2B influencer marketing software do?
It helps your own team find creators whose followers are your buyers, contact them, share a brief, pay them and track the posts. The software gives you the database and the workflow. Your team still picks the creators, writes the brief, checks every post and manages the timing.
How much does a B2B influencer marketing platform cost?
Published prices on 10 November 2026: Favikon has a free plan and paid plans from 199 euros a month, Modash starts at 199 dollars a month, Thinkers360 enterprise plans start at 249 dollars a month, and Limelight is 599 dollars a month with no minimum term. Paved has no subscription and you pay per click or per placement. Passionfroot does not publish a price for brands. Creator fees are paid on top of the software in every case.
Which B2B creator marketing platforms cover LinkedIn and X?
On their own sites, Passionfroot and Favikon name both LinkedIn and X. Limelight names LinkedIn, YouTube, newsletters and podcasts. Paved covers email newsletters only, and Modash names Instagram, TikTok and YouTube.
Should I use an influencer marketing platform or an agency?
Use a platform when you have someone in-house with time to run creators every week and you want an always-on program. Use an agency when the work is tied to one date, such as a product launch or a funding announcement, and you need many creators to post in the same hours. GrowthMatrix is an agency that runs those launches for AI and tech brands on X and LinkedIn.