LinkedIn influencer marketing agency for B2B tech
The people who sign off on software spend their work day on LinkedIn. They don't trust ads there either. They trust founders, operators and engineers who do the same job they do. We put your launch in front of those people, in their own feed, through voices they already follow.
We've backed LinkedIn launches for Natura Umana and Tavus, next to their launches on X.
Plan your LinkedIn launchB2B launches we've backed on LinkedIn
Launches buyers talked about
The launch story moved from X to the buyers on LinkedIn.
Read the case study →A product launch aimed at the teams that buy Tavus.
Read the case study →A research release explained to a business audience.
Read the case study →Why LinkedIn for a B2B tech launch
X is where a launch spreads in the first hours. LinkedIn is where the people who approve the budget hear about it during the work week. A B2B launch needs both, and the two work differently.
- Buyers are there at work. Team leads and founders read LinkedIn on work days, with the problem your product solves still on their desk.
- The comments show who cared. Every comment carries a name, a job title and a company, so you can see if buyers responded.
- Posts keep travelling for days. A launch post on X peaks in hours. On LinkedIn it keeps reaching new people across the launch week.
Natura Umana did this in order. The launch reached 5.44M views on X, then a LinkedIn push took the story to B2B buyers, and CEO Carlo Ferraris's post drew 492 comments.
Our SaaS and B2B influencer marketing guide compares X and LinkedIn side by side.
Who we work with
- B2B and enterprise software teams launching a product or a big feature that a manager has to approve.
- AI companies selling to businesses, from model releases like Tavus Phoenix-4.5 to no-code tools like PAL Maker.
- SaaS startups who launched on X and now need the same story in front of buyers. See our SaaS influencer marketing agency page.
- Founders with a small LinkedIn following who want their launch post to travel beyond their own network.
What we run on LinkedIn
- Founder launch posts with creator support. Your founder posts the launch, and creators your buyers follow comment, repost with their own take and write their own posts the same week.
- Operator and practitioner voices. People who do your buyer's job explain why the product matters to that job, in their own words.
- Product and feature launches. Creators show one real task the product does, with short native video or a clear written walkthrough.
- Model and research releases for business readers. Creators turn a technical release into what it means for a team, like Tavus Phoenix-4.5.
- X and LinkedIn in one plan. Launch day on X, then the B2B story on LinkedIn, with one brief and one report. See our X launch agency page for the X side.
You approve every post, creators write in their own words, and every paid post carries LinkedIn's Brand Partnership label.
LinkedIn launches we've backed
Natura Umana: CEO post after the X launch
After 150+ creators took Natura's AI voice launch to 5.44M views on X, we took the story to B2B buyers on LinkedIn. Carlo Ferraris's post (25 March 2026) reached 3,793 reactions, 492 comments and 151 reposts.
Tavus PAL Maker: a no-code launch for teams
PAL Maker (29 July 2026) lets anyone build a PAL, Tavus's face-to-face AI, without writing code. The LinkedIn launch post reached 307 reactions, 141 comments and 42 reposts.
Tavus Phoenix-4.5: a model release for business readers
Phoenix-4.5 (10 September 2026) is, in Tavus's words, its fastest and most expressive real-time human rendering model, going from audio to video in 134 ms. The LinkedIn post reached 164 reactions, 46 comments and 39 reposts.
Public counts on each LinkedIn post: Natura as of 10 October 2026, Tavus as of 26 October 2026.
How a LinkedIn creator campaign runs
A LinkedIn launch, in one picture
In the feed of the buyer
- 1ScopeYour buyer's job title and your launch week.
- 2Creator listPicked by who follows them. You approve it.
- 3BriefOne problem from the buyer's work day.
- 4ApproveYou see every post before it goes live.
- 5Launch weekFounder post first, creators the same week.
1. Scope the launch. A 30-minute call on your buyer, your launch week and what counts as a win. You get a clear scope and a quote the same day.
2. Build the creator list. On LinkedIn, the job titles in a creator's audience matter more than the follower count. You approve the list and can swap names. More in how to pick tech influencers.
3. Brief with a work problem, not a script. Each creator gets one problem your buyer has at work and how the product solves it. They write in their own voice.
4. Approve every post. Nothing goes live without your sign-off.
5. Launch week. Your founder or company page posts first. Creator posts follow on work days that week, so buyers see the launch more than once.
6. Report. A link to every public post, the reactions, comments and reposts on each, and the demo requests or sign-ups from tracked links.
How to measure LinkedIn influencer marketing
LinkedIn shows reactions, comments and reposts on every post. Impressions are visible only to the person who posted. So judge a LinkedIn campaign by who responded, not only how many.
- Comments from your buyer's job titles. Ten comments from heads of engineering beat a thousand likes from students.
- Reposts with a comment. Someone putting their own name on your launch is the strongest signal on LinkedIn.
- Demo requests and sign-ups from tracked links. Give each creator their own link so you can see who brought buyers.
- Replies and intros in the weeks after. B2B deals move slowly. Count the conversations the launch started, not just launch day.
Our SaaS and B2B influencer marketing guide covers ROI in more detail.
Labels and LinkedIn Thought Leader Ads
LinkedIn asks members to turn on the Brand Partnership label on any post shared in exchange for money, free products or another benefit. The label works only on public posts. Every paid post we run carries it.
If one creator post works better than the rest, your company page can sponsor it as a Thought Leader Ad. LinkedIn sends the creator a request, and the ad runs only if they approve. Agree on it with the creator before launch, so the best post can keep working after launch week.
How to choose a LinkedIn influencer marketing agency
- Ask for public LinkedIn posts from past B2B launches. Open them and read the comments. Are they from people who would buy?
- Ask who follows the creators. A good list is built from job titles and companies, not follower counts.
- Make sure you approve every post and can swap creators before launch week.
- Check that every paid post uses the Brand Partnership label. An unlabelled post is a risk to your brand.
- Ask if they can run X too. Most tech launches need launch-day reach on X and the buyer story on LinkedIn, ideally from one team. Our list of the best X launch agencies compares the X side.
When LinkedIn isn't the right channel
- Your buyers aren't at work when they find you. Consumer apps usually do better on X, Instagram or TikTok.
- Your users are developers trying things on their own. Developer creators on X usually reach them faster. See our developer marketing agency page.
- You need reach in the first hours. LinkedIn spreads over days. For a launch-day spike, lead with X.
Frequently asked questions
What does a LinkedIn influencer marketing agency do?
It finds founders, operators and practitioners whose LinkedIn followers are your buyers, briefs them on one real use case, gets your approval on every post, times the posts to your launch week and reports what came from them.
Does LinkedIn influencer marketing work for B2B tech?
Yes, when the creators' followers hold the job titles you sell to. Natura Umana's B2B push on LinkedIn reached 3,793 reactions, 492 comments and 151 reposts on CEO Carlo Ferraris's post.
Should a tech launch go on LinkedIn or X?
Usually both. X gives launch-day reach with builders and early adopters. LinkedIn reaches the people who approve budgets, during the work week. Natura Umana and Tavus ran launches on both.
Do paid LinkedIn creator posts need a label?
Yes. LinkedIn asks members to turn on the Brand Partnership label on any post shared in exchange for money, free products or another benefit. Every paid post we run carries it.
Can we run a creator's LinkedIn post as an ad?
Yes. LinkedIn Thought Leader Ads let a company page sponsor a member's public post once that member approves the request. Agree on it with the creator before launch.
How do you measure a LinkedIn influencer campaign?
Comments from people with your buyer's job title, reposts, and demo requests or sign-ups from tracked links. Reactions alone say little. Impressions on a LinkedIn post are visible only to the person who posted it.
What does a LinkedIn influencer campaign cost?
Every campaign is scoped to your product, buyer and creator mix. Book a 30-minute call and you'll have a quote the same day. Our influencer launch cost guide explains what sets the price.
Who are your LinkedIn creators?
Founders, operators, engineers and educators in AI and tech, picked from our network of 500+ vetted creators across X, LinkedIn and Instagram. We pick them for each launch by who follows them, and you approve the list.