Tavus: two model launches, 2.5M+ views on X
GrowthMatrix amplified two Tavus model launches on X through creator threads and quote reposts. The Phoenix-3 launch (6 March 2025) reached 581K views, and the Phoenix-4 launch (18 February 2026) reached 2.09M views, 1,654 likes and 1,437 bookmarks.
Key takeaways
- Creator threads and quote reposts supported two Tavus model launches.
- Phoenix-4 reached 2.09M views, almost four times the Phoenix-3 launch.
- Together the two launches passed 2.6M views on X.
At a glance
- Client
- Tavus (tavus.io)
- Category
- Conversational video AI
- Launches
- Phoenix-3 model family, Phoenix-4
- Platform
- X / Twitter
- Format
- Threads and quote reposts
- Result
- 2.09M views on Phoenix-4, 581K views on Phoenix-3
About Tavus
Tavus is an AI research lab working on what it calls "human computing: a future where using a computer feels like talking to a human." Phoenix is its family of realistic human rendering models.
What we ran
For each model release, GrowthMatrix lined up creators from its network behind Tavus's launch post, so the news reached builders and AI followers on launch day. Coming back for Phoenix-4 after Phoenix-3 let us build on what worked the first time.
Results
| Post | Date | Views | Likes | Reposts | Replies | Quotes | Bookmarks |
|---|---|---|---|---|---|---|---|
| Phoenix-3, Raven-0 and Sparrow-0 | 6 Mar 2025 | 581K | 772 | 116 | 85 | 86 | 493 |
| Phoenix-4 | 18 Feb 2026 | 2.09M | 1,654 | 208 | 177 | 141 | 1,437 |
Public counts on each post as of 10 October 2026.
How to read these numbers
The second launch did almost four times the views of the first. Threads matter for model launches: a creator walking through what Phoenix-4 can do explains a research release far better than a repost. 1,437 bookmarks show builders saved it.
When this approach fits your launch
- You ship model or research releases that need explaining, not just announcing.
- You launch regularly and want each release to build on the last one.
FAQ
What did GrowthMatrix run for Tavus?
Creator threads and quote reposts for the Phoenix-3 and Phoenix-4 launches on X. Phoenix-4 reached 2.09M views.
How many views did Tavus Phoenix-4 get on X?
The Phoenix-4 launch post reached 2.09M views (public count as of 10 October 2026).
Why use threads for an AI model launch?
A thread lets a creator explain what the model does and why it matters, which a research announcement on its own rarely does.