Mirelo: 1.89M views and 4,317 bookmarks for Mirelo SFX 2.0
Mirelo launched Mirelo SFX 2.0, its AI sound design model for video, on X on 14 October 2026. GrowthMatrix ran a creator quote-repost push on the launch post. It reached 1.89M views, about 305 times the account's 6,195 followers, and 4,317 people bookmarked it, more than the 3,838 who liked it.
Key takeaways
- Creators quote-reposting the launch took Mirelo's post to 1.89M views, about 305 times the account's following.
- 4,317 bookmarks beat 3,838 likes. For a tool people use in their own work, that is the number to watch.
- 354 quotes put the launch in front of other audiences, each with someone's own take.
At a glance
- Client
- Mirelo (mirelo.ai)
- Category
- AI sound effects and music for video
- Launch
- Mirelo SFX 2.0, 14 October 2026
- Platform
- X / Twitter
- Format
- Creator quote reposts on the brand's launch post
- Result
- 1.89M views on the launch post, 354 quotes, 4,317 bookmarks
About Mirelo
Mirelo calls itself "the frontier AI research lab building audio models for videos." It is a small team based in Berlin, started by AI researchers CJ Simon-Gabriel and Florian Wenzel, who are also musicians.
Mirelo SFX 2.0 is a video-to-sound model. It keeps the dialogue, removes music you never asked for, and adds sound effects, foley and ambience that match the action and stay consistent across cuts, for videos up to 10 minutes long. In Mirelo's own blind listening tests, it beat Sony's Woosh model in 81% of cases.
- Funding: a $41 million seed round in December 2025, co-led by Index Ventures and Andreessen Horowitz, with Atlantic.vc and TriplePoint Capital
- Products: Mirelo SFX, Mirelo Studio, an API, Audio-to-MIDI Pro, an MCP server for Claude, ChatGPT and Cursor, and plugins for Premiere Pro, DaVinci Resolve and Roblox
- Where SFX 2.0 launched: Mirelo's API, Runway and fal, with more platforms to follow
What we ran
GrowthMatrix brought creators onto Mirelo's launch post on X. Each one quote-reposted the announcement with their own take on what SFX 2.0 does for AI video, and every quote linked back to Mirelo's post, so the attention stacked up on the launch itself.
Results
| Post | Date | Views | Likes | Reposts | Replies | Quotes | Bookmarks |
|---|---|---|---|---|---|---|---|
| Mirelo SFX 2.0 launch post | 14 Oct 2026 | 1.89M | 3,838 | 413 | 456 | 354 | 4,317 |
Public counts on each post as of 26 October 2026.
Creator quotes from launch day
Three of the creator quote posts on Mirelo's launch day. Each one carries X's paid partnership label. We blur creator names on our site.
Views on each quote post at capture, 26 October 2026.
How to read these numbers
Mirelo's account had 6,195 followers, so 1.89M views means the launch travelled about 305 times further than its own audience. The bookmark count is the standout. 4,317 people saved the post, more than liked it, which usually means they planned to come back and try the tool.
What the client said
“I worked with Aakash on a launch, and he was a great partner throughout. He managed his deliverables, helped us understand the process, and kept communication clear and honest. He was always happy to help and went above and beyond to support us. Highly recommend working with him!”
When this approach fits your launch
- You're launching a model or API that creators can use in their own work.
- You care about saves and sign-ups, not just views.
More on launching voice and audio AI: voice AI launches on X.
FAQ
How many views did Mirelo's SFX 2.0 launch post get?
1.89M views and 4,317 bookmarks (public counts as of 26 October 2026).
Why do bookmarks matter for an AI tool launch?
A bookmark usually means someone plans to come back and try the product. Mirelo's launch post got more bookmarks (4,317) than likes (3,838).
What is Mirelo?
Mirelo makes AI sound effects and music for video. Its SFX 2.0 model builds a full sound design synced to the action in a clip.