Project Mirage (now Aina): a CES reveal that started a conversation

At a glance

• Client: Project Mirage, now Aina (projectmirage.ai)
• Category: AI interface hardware
• Launch: Radiance, Shift and Dune reveal after CES, 15 January 2026, X
• Creators: 35
• Format: CES engagement campaign: comments, use cases, conversation with the team
• Result: 230K views, 38 quotes

The launch

Aina is a team of designers and engineers who have built in wearables and hardware for close to a decade. Its reveal post introduced three experiments: "With recent advances in AI, we're able to do far more in less time and are always multitasking. Yet the physical means to do so, keyboards and touchscreens, have remained largely unchanged." Dune, for example, is a "context-aware keypad for macOS, automating dev workflows, simplifying online meetings, and more."

What we ran

Hardware reveals need people to imagine using the product. GrowthMatrix matched 35 creators who build with AI and care about how we work, and they responded with their own use cases (joining calls, voice on busy days, repetitive routines) and questions for the team, which the Aina team answered in the thread. The result was a conversation, not a broadcast.

Results

How to read these numbers

The account had fewer than 2K followers, so 230K views came almost entirely from outside its own audience. More quotes (38) than reposts (33) means people added their own take instead of just sharing.

When this approach fits your launch

• You're revealing hardware or a new interface people need to imagine using.
• You have an event moment like CES to build around.